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The Role of the Mobile App in Digital Transformation

Published on August 8, 2018

We’ve talked extensively about digital disruption and how to transform your business to meet changing consumer needs on the blog. But one facet of digital transformation that isn’t touched on quite so much is the mobile app. ‘There’s an app for that’ used to be Apple’s slogan in regards to the App Store, but in today’s business landscape, there really is an app for almost anything. According to Smaato, for every 8 minutes using a smartphone, the user is accessing an application for 7 of those minutes. Having a mobile app for your business not only makes you more accessible in today’s technological age and positions your company as one that is serious about competing in the ever advancing digital age. The following article breaks down the role that mobile apps play when it comes to digital transformation and what you can do to get ahead.

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Topics: digital transformation, mobile app


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