"In these unusual times, why are some companies trying to do things the old way?
In 2020 most companies had no experience on what to do during a pandemic, so most followed traditional responses to tough times:
- Cut back,
- Slash costs and
- "Hunker down" until the crisis passes.
In the hospitality and travel industries, those were probably the most prudent strategies. however, the hospitality companies that paired cutbacks with increases in cleaning protocols and creative marketing faired better than those that did not.